---
title: "Funnel playbook"
description: "Playbook 3: Funnel."
canonical: https://tomsharman.com/playbooks/funnel/
updated: 2026-10-25
---

# Funnel

- [Top, middle, bottom](/playbooks/funnel/top-middle-bottom/index.md): The top brings people in, the middle keeps them, the bottom sells.
- [One person, one problem](/playbooks/funnel/one-person-one-problem/index.md): Top of funnel in five beats: one person, one problem, authority, one solution, follow.
- [Fake pods and hotlines](/playbooks/funnel/fake-pods-and-hotlines/index.md): Questions you wrote, answered on camera in bulk. The middle of the funnel, a clip a day.