---
title: "The newsletter"
description: "One a week, written by Tom. The only audience he owns outright, and the list every paid tier launches to."
canonical: https://tomsharman.com/playbooks/formats/the-newsletter/
updated: 2026-10-25
---

# The newsletter

> One a week, written by Tom. The only audience he owns outright, and the list every paid tier launches to.

Playbook 6, Formats. Animation: /playbooks/formats/the-newsletter.mp4

One a week, by email. I write it.

The week's argument, written down, plus what actually performed and what that says.

## Why does it exist?

It is the only audience I own outright, and it is the list every paid tier launches to. The website's job is to push people into it, so the signup is the main event on the page.

[Sign up to the newsletter](/#newsletter).

## Questions

### What goes in the newsletter?

The week's argument, written down, plus what actually performed and what that says.

### Why does it exist?

It is the only audience Tom owns outright, and it is the list every paid tier launches to.

### Where do people sign up?

On the website. The site's job is to push people into it, so the signup is the main event on the page.