---
title: "Formats playbook"
description: "Playbook 6: Formats."
canonical: https://tomsharman.com/playbooks/formats/
updated: 2026-10-25
---

# Formats

- [Selfie and yap videos](/playbooks/formats/selfie-and-yap-videos/index.md): Phone, front camera, one argument. The spine of the content engine, five a week.
- [Reaction and story time](/playbooks/formats/reaction-and-story-time/index.md): A screenshot or a video plays behind, you talk over it from the corner. React only to what you have standing to react to.
- [Podcast clips the fake pods](/playbooks/formats/podcast-clips-the-fake-pods/index.md): A booked studio, a guest who asks, a question list written in advance. A podcast built for the clip, seven a week.
- [Creator hotline](/playbooks/formats/creator-hotline/index.md): A creator sends a voice note with a question. Tom answers it properly, in a studio, on proper cameras.
- [Carousels](/playbooks/formats/carousels/index.md): Swipeable slides made only from selfie videos that already won. The format that works on LinkedIn, where the buyers are.
- [Creator therapy](/playbooks/formats/creator-therapy/index.md): A real creator brings a real problem and it gets taken apart properly. The hero piece, one long form a week.
- [The newsletter](/playbooks/formats/the-newsletter/index.md): One a week, written by Tom. The only audience he owns outright, and the list every paid tier launches to.