---
title: "Three a day"
description: "Three posts a day on the main feed, trial reels on top. Every post is a chance to learn."
canonical: https://tomsharman.com/playbooks/distribution/three-a-day/
updated: 2026-10-25
---

# Three a day

> Three posts a day on the main feed, trial reels on top. Every post is a chance to learn.

Playbook 4, Distribution. Animation: /playbooks/distribution/three-a-day.mp4

Posting three times a day is really important. At that volume every video is a chance to learn. If you're posting three a day on Instagram, you should be doing trial reels on top, two a day. If three feels a lot, start at one a day, minimum, and add the second when it's easy.

## How do I use it?

1. Start at one a day, every day, and add the second once it feels easy.
2. Build to three on the main feed, from one batch shoot a week.
3. Run two trial reels a day to test hooks, and move the winners to the feed.
4. Keep two formats daily and never up for testing, so a bad week still ships.

## Questions

### What does "Three a day" mean?

Post three times a day, with trial reels on top. At that volume every video is a lesson, and the momentum does the rest.

### How do I put "Three a day" into practice?

Start at one a day, every day, and add the second once it feels easy. Build to three on the main feed, from one batch shoot a week. Run two trial reels a day to test hooks, and move the winners to the feed.

### Why does "Three a day" matter?

Posting three times a day is really important. At that volume every video is a chance to learn.