---
title: "Distribution playbook"
description: "Playbook 4: Distribution."
canonical: https://tomsharman.com/playbooks/distribution/
updated: 2026-10-25
---

# Distribution

- [Three a day](/playbooks/distribution/three-a-day/index.md): Three posts a day on the main feed, trial reels on top. Every post is a chance to learn.
- [Overwhelm the algorithm](/playbooks/distribution/overwhelm-the-algorithm/index.md): Volume first, refine second. 80% of the way five times a day over 100% three times a week.
- [Signals before numbers](/playbooks/distribution/signals-before-numbers/index.md): Watch views per follow and average views. The numbers come around month four.
- [Instagram first](/playbooks/distribution/instagram-first/index.md): Instagram is the test bed. LinkedIn gets the proven winners. YouTube comes last.