---
title: "Two to three a day, LinkedIn five times a weekday"
description: "Short form two to three times a day, LinkedIn every weekday, YouTube tested every one or two weeks."
canonical: https://tomsharman.com/lessons/two-to-three-a-day-linkedin-five-times-a-weekday/
updated: 2026-10-25
---

# Two to three a day, LinkedIn five times a weekday

> What is a realistic posting cadence for a founder?

Short form two to three times a day, LinkedIn every weekday, YouTube tested every one or two weeks.

The goal is to get quickly to two to three short form pieces a day, LinkedIn five times a week on weekdays, and YouTube running, or at least tested, every one or two weeks.

## What are the two daily slots that never change?

A podcast clip and a selfie video, every day. The selfie video is a low barrier to entry and cuts through. The podcast clip builds authority. Everything else is up for testing.

## Questions

### How often should a founder post short form?

Two to three times a day.

### How often on LinkedIn?

Five times a week, every weekday.

### And YouTube?

Running, or at least tested, every one or two weeks.