---
title: "Assumptions made too fast, and risk avoided"
description: "Data plus gut, and back yourself. A bad video with no views harms nothing unless it damages the brand."
canonical: https://tomsharman.com/lessons/assumptions-made-too-fast-and-risk-avoided/
updated: 2026-10-25
---

# Assumptions made too fast, and risk avoided

> What is the most common mistake you have made building someone else's brand?

Data plus gut, and back yourself. A bad video with no views harms nothing unless it damages the brand.

Making assumptions far too quickly, and being afraid to take risks. Fixing both matters.

It is a combination of learning from the data and having the gut feeling to back yourself on ideas, based on experience.

## Why take the risk?

If a bad video is made and it gets no views, no one sees it. That is something I learned from Michael Lim, from his years leading Alex Hormozi's content. A bad video does very little harm, unless of course it damages the brand.

So if it is just a weak answer to a question, put it out. As a trial reel, or as a normal post. Do not worry about every detail, because momentum is really important, and killing it over tiny decisions damages the outcome you want.

## Questions

### What is the most common mistake in building a personal brand?

Making assumptions too quickly, and being afraid to take risks.

### What does a bad video cost?

Very little. If it gets no views, no one sees it. The exception is anything that damages the brand.

### What matters more than perfection?

Momentum. Killing it over tiny decisions damages the outcome you want.