---
title: "Tom Sharman"
description: "I built the strategy, teams and systems that turn creators and entrepreneurs into media businesses."
canonical: https://tomsharman.com/
updated: 2026-10-26
---

# Tom Sharman

> I built the strategy, teams and systems that turn creators and entrepreneurs into media businesses.

Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses. He has built the strategy, systems and teams behind the likes of Niko Omilana, TheBurntChip and taken entrepreneur Sam Stoffel from 0 to 500,000 followers in 10 months. His work has produced 2B+ views. Available for consultancy, strategy and fractional Head of Content roles.

## Case studies

- [Niko Omilana](https://tomsharman.com/case-studies/kkk-video/index.md): 47,563,094 long form views on I Pranked America's Most Racist Man.
- [TheBurntChip](https://tomsharman.com/case-studies/theburntchip/index.md): Top 3 most watched videos on the channel are our format, the 24 Hour YouTuber Race. 12,790,765 views across the three episodes. (Tom supplied)
- [Sam Stoffel](https://tomsharman.com/case-studies/sam-stoffel/index.md): 0 to 500,000 followers in 10 months, mainly Instagram, then TikTok. (Tom supplied)
- [Secret Leaders](https://tomsharman.com/case-studies/secret-leaders/index.md): Number 2 in the UK Business podcast charts, behind The Diary of a CEO. (Tom supplied)
- [Niko Omilana and JiDion](https://tomsharman.com/case-studies/the-biggest-menace/index.md): 78,000,000 views across The Biggest Menace, seven episodes and the trailer.
- [Ben Heath](https://tomsharman.com/case-studies/ben-heath/index.md): Number one trending money community on Skool, and sixth trending globally. (Tom supplied)
- [Ellevens Esports and Gareth Bale](https://tomsharman.com/case-studies/ellevens-esports/index.md): A World's first in-game shirt sponsorship in FIFA history, Duracell x Ellevens.
- [Niko Omilana](https://tomsharman.com/case-studies/niko-prime-bottle/index.md): 29,996,382 long form views on SNEAKING Into KSI's Boxing Match, Niko inside a Prime bottle.
- [Combat Gaming and Mason Mount](https://tomsharman.com/case-studies/combat-gaming/index.md): 10,000,000+ live views across three charity events, with 150+ celebrities, creators and pro players.
- [TheBurntChip](https://tomsharman.com/case-studies/theburntchip-sri-lanka/index.md): 3,550,114 views on a two-part, Top Gear style tuk tuk race across Sri Lanka.
- [XCAD Network](https://tomsharman.com/case-studies/xcad-launch/index.md): Times Square XCAD Network's first flagship live event, streamed from the square on 16 June 2022, produced by New Waves, Who Dis?
- [Xbox and LG](https://tomsharman.com/case-studies/forza-horizon-5/index.md): $1,000,000 Forza Horizon 5 launch campaign across Xbox and LG, with Vikkstar, James Buckley, Aarav and Benny Central. (Tom supplied)
- [Clash of Creators](https://tomsharman.com/case-studies/clash-of-creators/index.md): 330,000 live viewers on the debut event, featuring some of the biggest creators in the UK. £12,754 raised for Mind. (Tom supplied)
- [Katie Price](https://tomsharman.com/case-studies/katie-price/index.md): Control the press Every upload tailored to land 7 news articles a week. (Tom supplied)
- [Rebel FC and Calfreezy](https://tomsharman.com/case-studies/rebel-fc/index.md): Feature-length documentary about the Wembley Cup with Calfreezy. (Tom supplied)
- [EE and Ollie Ball](https://tomsharman.com/case-studies/ee-england-ollie-ball/index.md): EE x England Ollie Ball with the England squad, for EE. (Tom supplied)
- [YouTube Reframe](https://tomsharman.com/case-studies/youtube-reframe/index.md): 946,800 plays on Jacob and Ollie's three #YouTubeReframe TikToks.
- [Tyro Magazine](https://tomsharman.com/case-studies/tyro-magazine/index.md): 40% of UK students reached every month, with 350 student writers and three staff. (Tom supplied)
- [Angels Management](https://tomsharman.com/case-studies/angels-management/index.md): $750,000 revenue in year one, 23 exclusive creators, margins above 50 percent. (Tom supplied)

## Who has Tom worked with?

- [Gareth Bale](https://tomsharman.com/case-studies/ellevens-esports/index.md): 99,762,740 followers
- [Sidemen](https://tomsharman.com/case-studies/sidemen/index.md): 55,930,130 followers
- [Simon Squibb](https://tomsharman.com/case-studies/simon-squibb/index.md): 19,664,364 followers
- [Niko Omilana](https://tomsharman.com/case-studies/niko-omilana/index.md): 18,804,940 followers
- [JiDion](https://tomsharman.com/case-studies/jidion/index.md): 14,080,000 followers
- [Xbox](https://tomsharman.com/case-studies/forza-horizon-5/index.md): 13,818,811 followers, the brand's own audience, not a result of Tom's work
- MLB: 13,650,134 followers, the brand's own audience, not a result of Tom's work
- PUMA: 12,945,326 followers, the brand's own audience, not a result of Tom's work
- [ChrisMD](https://tomsharman.com/case-studies/chrismd/index.md): 10,038,264 followers
- [Calfreezy](https://tomsharman.com/case-studies/rebel-fc/index.md): 9,632,684 followers
- [Mason Mount](https://tomsharman.com/case-studies/combat-gaming/index.md): 9,196,737 followers
- [Katie Price](https://tomsharman.com/case-studies/katie-price/index.md): 6,872,334 followers
- [TheBurntChip](https://tomsharman.com/case-studies/theburntchip/index.md): 5,309,085 followers
- [NDL](https://tomsharman.com/case-studies/ndl/index.md): 4,690,000 followers
- [Manny](https://tomsharman.com/case-studies/combat-gaming/index.md): 4,426,694 followers
- [AnEsonGib](https://tomsharman.com/case-studies/anesongib/index.md): 4,183,219 followers
- New Look: 3,154,263 followers, the brand's own audience, not a result of Tom's work
- [Chris Donnelly](https://tomsharman.com/case-studies/secret-leaders/index.md): 2,946,275 followers
- CASETiFY: 2,720,778 followers, the brand's own audience, not a result of Tom's work
- [Daisy Drew](https://tomsharman.com/case-studies/angels-management/index.md): 2,702,649 followers
- [Astrid Wett](https://tomsharman.com/case-studies/new-waves-who-dis/index.md): 1,895,023 followers
- Nothing: 1,873,293 followers, the brand's own audience, not a result of Tom's work
- eBay: 1,454,065 followers, the brand's own audience, not a result of Tom's work
- [Ben Heath](https://tomsharman.com/case-studies/ben-heath/index.md): 1,135,594 followers
- [Mia McGrath](https://tomsharman.com/case-studies/mia-mcgrath/index.md): 1,134,029 followers
- [Sam Ham](https://tomsharman.com/case-studies/combat-gaming/index.md): 1,089,903 followers
- [Sam Stoffel](https://tomsharman.com/case-studies/sam-stoffel/index.md): 961,836 followers
- [LG](https://tomsharman.com/case-studies/forza-horizon-5/index.md): 937,766 followers, the brand's own audience, not a result of Tom's work
- [Revolut](https://tomsharman.com/case-studies/theburntchip/index.md): 752,464 followers, the brand's own audience, not a result of Tom's work
- Weekday: 709,488 followers, the brand's own audience, not a result of Tom's work
- [Tim Armoo](https://tomsharman.com/case-studies/tim-armoo/index.md): 619,843 followers
- [The Venture Room](https://tomsharman.com/case-studies/the-venture-room/index.md): 489,985 followers, the brand's own audience, not a result of Tom's work
- [Dan Murray-Serter](https://tomsharman.com/case-studies/secret-leaders/index.md): 384,764 followers
- UNiDAYS: 287,451 followers, the brand's own audience, not a result of Tom's work
- [Combat Gaming](https://tomsharman.com/case-studies/combat-gaming/index.md): 269,864 followers, the brand's own audience, not a result of Tom's work
- [XCAD](https://tomsharman.com/case-studies/xcad-launch/index.md): 252,655 followers, the brand's own audience, not a result of Tom's work
- Sports Direct: 233,798 followers, the brand's own audience, not a result of Tom's work
- [HelpBnk](https://tomsharman.com/case-studies/simon-squibb/index.md): 212,296 followers, the brand's own audience, not a result of Tom's work
- Co-op: 180,382 followers, the brand's own audience, not a result of Tom's work
- [Rebel FC](https://tomsharman.com/case-studies/rebel-fc/index.md): 154,532 followers, the brand's own audience, not a result of Tom's work
- [Duracell](https://tomsharman.com/case-studies/ellevens-esports/index.md): 153,386 followers, the brand's own audience, not a result of Tom's work
- [Ollie Ball](https://tomsharman.com/case-studies/ee-england-ollie-ball/index.md): 77,300 followers
- [Ellevens Esports](https://tomsharman.com/case-studies/ellevens-esports/index.md): 51,775 followers, the brand's own audience, not a result of Tom's work
- [Ben Knight](https://tomsharman.com/case-studies/ben-knight/index.md): 27,673 followers
- [Secret Leaders](https://tomsharman.com/case-studies/secret-leaders/index.md): 16,554 followers, the brand's own audience, not a result of Tom's work
- [Bonnie Locket](https://tomsharman.com/case-studies/angels-management/index.md): 16,300 followers
- [Clash of Creators](https://tomsharman.com/case-studies/clash-of-creators/index.md): 10,039 followers, the brand's own audience, not a result of Tom's work
- [Rebecca Goodwin](https://tomsharman.com/case-studies/angels-management/index.md)
- LADbible

## What are the most watched videos Tom worked on?

- [I Pranked America's Most Racist Man](https://tomsharman.com/videos/umNjlp2LObM/index.md): 47,563,094 views, Niko Omilana
- [20 WOMEN VS 1 SIDEMEN: JIDION EDITION](https://tomsharman.com/videos/WB4LhvhLzlw/index.md): 21,246,741 views, Sidemen
- [I Held A Funeral For KSI's Hamster….](https://tomsharman.com/videos/QJ-qJY9t4wI/index.md): 16,319,579 views, Calfreezy
- [White is Right...](https://tomsharman.com/videos/I2T5pPVJloA/index.md): 11,831,218 views, JiDion
- [PREMIER LEAGUE vs SUNDAY LEAGUE Football Pitch](https://tomsharman.com/videos/Pjpa-iGbdYI/index.md): 7,621,280 views, ChrisMD
- [I Hired 100 People To Laugh At My Bad Jokes](https://tomsharman.com/videos/6WW6d5YIsko/index.md): 4,786,801 views, NDL

## What changed, and how do we know?

| Who | Before | After | When | Evidence |
| --- | --- | --- | --- | --- |
| Sam Stoffel | 0 followers | 500,000 followers | In 10 months, Jun 2025 to May 2026 | Tom supplied |
| Niko Omilana, I Pranked America's Most Racist Man | Released 13 May 2022 | 47,563,094 views | Tracker, read 25 Oct 2026 | Verified |
| TheBurntChip | 27 videos produced | 52,004,088 views | Tracker, read 25 Oct 2026 | Verified |
| Katie Price, YouTube | Month zero | 1,000,000 views and 60,000 subscribers | The month after launch, Sep to Oct 2019 | Tom supplied |
| Secret Leaders | Format relaunch, Jul 2024 | #2 UK Business podcast, #1 Careers | By May 2025 | Tom supplied |
| Clash of Creators | Founded Feb 2021 | £12,754 raised for Mind | First event, 25 Jul 2021 | Verified |

## Where is Tom speaking next?

- 1 November 2026, 17:00 UK time: [Creator Fireside Chat: World's Biggest Business Competition, with Lara Acosta](https://helpbnk.com/events/mQO5xe79wb7rJX0), HelpBnk and Simon Squibb
- 6 November 2026, 13:00 UK time: [How to Make Your Content Stand Out with Tom Sharman](https://helpbnk.com/events/ABWJxboVKagwOL0), HelpBnk
- 20 November 2026, 13:00 UK time: [How to Make Your Content Stand Out with Tom Sharman](https://helpbnk.com/events/Yxk8mep86eMyJNj), HelpBnk
- 4 December 2026, 13:00 UK time: [How to Make Your Content Stand Out with Tom Sharman](https://helpbnk.com/events/7Vl4zbq7reprOZq), HelpBnk
- 11 December 2026, 13:00 UK time: [How to Make Your Content Stand Out with Tom Sharman](https://helpbnk.com/events/vJ4openxlb7Az1X), HelpBnk

## Where next?

- [Book the Power hour session](https://tomsharman.com/book/index.md)
- [The Content Operators Playbook](https://tomsharman.com/playbooks/index.md)
- [The newsletter](https://tomsharman.com/#newsletter): every week, behind the scenes of 12 years working with the top 1% of creators, so the other 99% can level up