---
title: "YouTube Reframe"
description: "YouTube UK's online skills series for young people, two series in 2022, each episode built around a creator. Jacob and Ollie, represented by New Waves, Who Dis?, fronted the Tackling Online Hate episode."
canonical: https://tomsharman.com/case-studies/youtube-reframe/
updated: 2026-10-25
---

# YouTube Reframe

> YouTube UK's online skills series for young people, two series in 2022, each episode built around a creator. Jacob and Ollie, represented by New Waves, Who Dis?, fronted the Tackling Online Hate episode.

## At a glance

- Client: YouTube, Google, Jacob Pasquill, Ollie Ball, Jacob and Ollie Ball
- Tom's role: Agent for Jacob Pasquill and Ollie Ball. Co-Founder and Head of Talent Management, New Waves, Who Dis? (Jun 2021 to Nov 2023).
- Years: 2022
- Platforms: YouTube, TikTok

## In short

- YouTube Reframe is YouTube UK's series on the skills young people need for life online. [web: https://www.netinfluencer.com/?p=3476]
- Two series went out in 2022, on 27 January and 19 May, each a trailer and five episodes. [web: https://www.youtube.com/playlist?list=PLpmwWuIh57wbu940CXnXf1d9eaJrBQNHw]
- Jacob and Ollie fronted Episode 4 of series one, Tackling Online Hate. [web: https://www.youtube.com/watch?v=LtJBN_Emork]
- Tom was their agent at New Waves, Who Dis? [site data: career newwaves]

## The series

Each episode takes one topic young people meet online and gives it to a creator they already watch. [web: https://www.netinfluencer.com/?p=3476]
Topics run from online abuse and hate speech to echo chambers, bias and conspiracy theories. [web: https://www.youtube.com/playlist?list=PLpmwWuIh57wbu940CXnXf1d9eaJrBQNHw]
Amelia Dimoldenberg and Munya Chawawa host. Childline and Ditch the Label are the partners. [web: https://www.netinfluencer.com/?p=3476]

## The creators

Series one: Adam B with Sara and Avni, Jacob and Ollie, Gracey, Ramz and George The Poet. [web: https://www.youtube.com/playlist?list=PLpmwWuIh57wbu940CXnXf1d9eaJrBQNHw]
Series two: Chunkz, Elz the Witch, Fats Timbo with Michael Timbs, Tegan Vincent-Cooke and Oobah Butler. [web: https://www.youtube.com/playlist?list=PLpmwWuIh57wbu940CXnXf1d9eaJrBQNHw]

## Jacob and Ollie's part

Their episode, Tackling Online Hate, went live with series one on 27 January 2022. [web: https://www.youtube.com/watch?v=LtJBN_Emork]
They posted it to their own TikToks with #YouTubeReframe: Jacob on 28 January and 31 March, Ollie on 18 February. [site data: extra-videos]
Those three posts have 946,800 plays between them. [site data: extra-videos]

## What Tom did

Tom represented Jacob Pasquill and Ollie Ball at New Waves, Who Dis? [site data: career newwaves]

## The videos

All twelve videos in the playlist are in the video archive, under YouTube and Google.
YouTube UK hides the view counts on them, so none are given here.

## The numbers

- 12: videos in the YouTube Reframe playlist on YouTube UK, two series and two trailers (Verified)
- 10: episodes, each with different creators (Verified)
- 946,800: plays on Jacob and Ollie's three #YouTubeReframe TikToks (Verified)
- 27 January 2022: series one and the Tackling Online Hate episode go live (Verified)

## Key videos

- [Tackling Online Hate Ft. Jacob and Ollie](https://tomsharman.com/videos/LtJBN_Emork/index.md), 27 January 2022. Episode 4 of series one, hosted by Amelia Dimoldenberg.
- [Trailer, YouTube Reframe](https://tomsharman.com/videos/x3DO6pRoA4Y/index.md), 27 January 2022. The series one trailer.
- [Trailer, YouTube Reframe Series 2](https://tomsharman.com/videos/uF3ddIbAyMs/index.md), 19 May 2022. The series two trailer.

## Links

### Videos

- [YouTube UK: the YouTube Reframe playlist](https://www.youtube.com/playlist?list=PLpmwWuIh57wbu940CXnXf1d9eaJrBQNHw)
- [TikTok: Jacob Pasquill, 28 Jan 2022, #YouTubeReframe](https://www.tiktok.com/@jacobpasquill/video/7058297469855091973)

### Press

- [Net Influencer: How YouTube Reframe Is Teaching Influencers Essential Life Skills, 27 June 2022](https://www.netinfluencer.com/?p=3476)
- [Cannes Lions, The Work: YouTube Reframe, 2022](https://www.lovethework.com/work-awards/campaigns/youtube-reframe-756825)


## Read next

- https://tomsharman.com/case-studies/ee-england-ollie-ball/
- https://tomsharman.com/case-studies/new-waves-who-dis/
- https://tomsharman.com/videos/?creator=Jacob%20and%20Ollie%20Ball