--- title: "The Biggest Menace" description: "A seven part prank series in which Niko Omilana and JiDion set each other challenges across two channels, produced by Tom at New Waves, Who Dis?" canonical: https://tomsharman.com/case-studies/the-biggest-menace/ updated: 2026-10-25 --- # The Biggest Menace > A seven part prank series in which Niko Omilana and JiDion set each other challenges across two channels, produced by Tom at New Waves, Who Dis? ## At a glance - Client: Niko Omilana, JiDion - Tom's role: Producer. Co-Founder and Head of Talent Management, New Waves, Who Dis? (Jun 2021 to Nov 2023). - Years: 2023 - Platforms: YouTube - A seven part YouTube series starring Niko Omilana and JiDion. - Each sets the other challenges to settle who is the biggest menace. - Trailer on 21 March 2023. Episode one on 26 March. The last episode on 16 April. - Four episodes ran on Niko's channel and three on JiDion's. - Tom produced it at New Waves, Who Dis? - 78,000,000 views across the seven episodes and the trailer, by YouTube's public counts. - A $350,000 production budget, Tom's figure. ## The starting point New Waves, Who Dis? was the UK YouTube production company Tom co-founded with Sam Hilton. A year earlier it had produced Niko's I Pranked America's Most Racist Man, the most watched video Tom has worked on. Niko is a British prankster with about 9 million YouTube subscribers. JiDion is an American prankster with about 8.5 million. Dexerto reported on 22 March 2023 that the pair had about 13 million subscribers between them at launch. Niko said the series had been nearly a year in the making. ## What Tom did Tom was the producer. The series is filed in his record under Produced, Format and strategy, and Talent supplied. Tom puts the production budget at $350,000. In his words: "Episode one of the series ended with my talent being arrested by French police at the Mona Lisa." His lesson from it: there is a line in prank content, and knowing where it sits in each country is the producer's job. ## How it was made **The format.** A head to head. Each creator sets the other a challenge, and the one who cracks loses. Every episode opens on the same line: this is a series where I've done crazy things with the other country's biggest prankster. The same device opens JiDion's episodes, with Niko as "the UK's biggest prankster". **Two channels, one series.** The trailer went out on JiDion's channel and sent viewers to Niko's for episode one. Episodes one and two ran on Niko's channel. JiDion's first episode tells his audience to go and watch them there. Niko's channel carried episodes one, two, six and seven. JiDion's carried three, four and five. A new episode landed every two to four days. **The episodes, in release order.** | # | Episode | Channel | Released | Views | | --- | --- | --- | --- | --- | | Trailer | THE BIGGEST MENACE, Official Trailer | JiDion | 21 Mar 2023 | 2,261,413 | | 1 | We Pranked The Mona Lisa | Niko Omilana | 26 Mar 2023 | 12,871,607 | | 2 | I Got Attacked By A Heavyweight Boxer | Niko Omilana | 29 Mar 2023 | 9,178,018 | | 3 | We Pranked A Professional Golf Tournament! | JiDion | 2 Apr 2023 | 8,943,301 | | 4 | White is Right... | JiDion | 6 Apr 2023 | 11,831,218 | | 5 | Why Incest Should be Legalized! | JiDion | 10 Apr 2023 | 8,140,767 | | 6 | SNEAKING Into WWE Match (In the ring) | Niko Omilana | 12 Apr 2023 | 8,136,043 | | 7 | We Ruined An Award Show | Niko Omilana | 16 Apr 2023 | 16,577,449 | Episodes one and two are confirmed by the videos themselves. Episodes three to seven are numbered here by release date. **Episode one, the Louvre.** Niko challenged JiDion to sneak a painting of himself in beside the Mona Lisa. Niko had done the same stunt himself in 2022. The first attempt failed at security, and the team planned a second. The frame was taken apart and carried in by several people. The painting went up. Security stepped in. JiDion sent the crew out so they would not be caught. French police took him from the Louvre and released him the next morning. YouTube's most replayed moment is the painting going up, from 9:42 to 10:12. **Formats that had already worked.** The series reused stunts each creator was known for. The Louvre episode repeated Niko's own Mona Lisa stunt. The WWE episode follows SNEAKING Into KSI's Boxing Match (In the ring), the 2022 Niko video New Waves, Who Dis? also made. White is Right... runs a US edition of Niko Debates Live on JiDion's channel. **The finale.** We Ruined An Award Show sets up an entire fake award show to prank one person. ## The results - 78,000,000 views across the seven episodes and the trailer: YouTube's public counts add up to 78,198,860. - Tom's videos hold 75,678,403 across the seven episodes and 77,939,816 with the trailer, read 25 October 2026. - YouTube's public counts on 25 October 2026 add up to 75,935,086 for the seven episodes and 78,198,860 with the trailer. - Every episode passed 8,000,000 views. - The last episode, We Ruined An Award Show, is the most watched at 16,577,449. - The episodes on Niko's channel total 46,763,117 in Tom's work. The three on JiDion's total 28,915,286. - Wikipedia's page on Niko records the series and the Mona Lisa episode. ## What it proves A show is a format the audience can predict, run until it becomes the brand. The Biggest Menace repeats one rule and one opening line in every episode. See [Formats over ideas](/playbooks/content/formats-over-ideas/) and [Pitching a show format](/playbooks/how-i-work/pitching-a-show-format/). Pairing two creators across two channels let each episode borrow the other's audience. The trailer on one channel pointed at episode one on the other. Ambitious content is a risk call before it is an idea. The arrest at the Louvre is the case Tom uses for where that line sits. See [Making a viral YouTube video](/playbooks/how-i-work/making-a-viral-youtube-video/). ## Coverage and links - Dexerto, by Virginia Glaze, 22 March 2023: How to watch JiDion and Niko's 'The Biggest Menace' YouTube series. - In The Know by Yahoo, by Katie Mather, 29 March 2023: YouTuber spends night in French jail after hanging fake portrait next to the 'Mona Lisa' for a prank. - Wikipedia, Niko Omilana, cites Dexerto, News18 and Yahoo on the series. - None of the coverage found names Tom or New Waves, Who Dis? ## The numbers - 78,000,000: views across the seven episodes and the trailer (Verified) - 7: episodes, plus an official trailer (Verified) - 22 days: from episode one on 26 March 2023 to the last episode on 16 April 2023 (Verified) - $350,000: production budget (Tom supplied) - 16,577,449: views on the most watched episode, We Ruined An Award Show (Verified) - 2: channels the series ran across, four episodes on Niko's and three on JiDion's (Verified) ## Key videos - [THE BIGGEST MENACE | Official Trailer](https://tomsharman.com/videos/e5UTbwS9qcU/index.md): 2,261,413 views, 21 March 2023. The launch. Posted on JiDion's channel, pointing to episode one on Niko's five days later. - [We Pranked The Mona Lisa](https://tomsharman.com/videos/GtXoxMyQ3VM/index.md): 12,871,607 views, 26 March 2023. Episode one. JiDion hangs a fake painting beside the Mona Lisa and is arrested by French police. - [White is Right...](https://tomsharman.com/videos/I2T5pPVJloA/index.md): 11,831,218 views, 6 April 2023. The most watched episode on JiDion's channel. - [We Pranked A Professional Golf Tournament!](https://tomsharman.com/videos/r1peecoPudI/index.md): 8,943,301 views, 2 April 2023. The first episode on JiDion's channel, where the series crossed over to his audience. - [We Ruined An Award Show](https://tomsharman.com/videos/ibgKs-DJzog/index.md): 16,577,449 views, 16 April 2023. The last episode and the most watched, built on a fake award show staged to prank one man. ## Links ### Videos - [YouTube: THE BIGGEST MENACE | Official Trailer](https://www.youtube.com/watch?v=e5UTbwS9qcU) - [YouTube: We Pranked The Mona Lisa (episode one)](https://www.youtube.com/watch?v=GtXoxMyQ3VM) - [YouTube: I Got Attacked By A Heavyweight Boxer](https://www.youtube.com/watch?v=brsmungVdYc) - [YouTube: We Pranked A Professional Golf Tournament!](https://www.youtube.com/watch?v=r1peecoPudI) - [YouTube: White is Right...](https://www.youtube.com/watch?v=I2T5pPVJloA) - [YouTube: Why Incest Should be Legalized!](https://www.youtube.com/watch?v=JMRNbsobE5M) - [YouTube: SNEAKING Into WWE Match (In the ring)](https://www.youtube.com/watch?v=YecCEmjLSmY) - [YouTube: We Ruined An Award Show](https://www.youtube.com/watch?v=ibgKs-DJzog) ### Press - [Dexerto: How to watch JiDion and Niko's 'The Biggest Menace' YouTube series](https://www.dexerto.com/entertainment/how-to-watch-jidion-and-nikos-the-biggest-menace-youtube-series-2093799/) - [In The Know by Yahoo: YouTuber spends night in French jail after hanging fake portrait next to the 'Mona Lisa' for a prank](https://www.yahoo.com/lifestyle/youtuber-spends-night-in-french-jail-after-hanging-fake-portrait-next-to-the-mona-lisa-for-a-prank-were-witnessing-history-185208622.html) ### Channels - [Niko Omilana on YouTube](https://www.youtube.com/@Niko) - [JiDion on YouTube](https://www.youtube.com/@JiDion) ### More - [Wikipedia: Niko Omilana](https://en.wikipedia.org/wiki/Niko_Omilana) ## Read next - https://tomsharman.com/case-studies/kkk-video/ - https://tomsharman.com/case-studies/niko-omilana/ - https://tomsharman.com/videos/?creator=Niko%20Omilana - https://tomsharman.com/videos/?creator=JiDion - https://tomsharman.com/videos/GtXoxMyQ3VM/ - https://tomsharman.com/playbooks/how-i-work/pitching-a-show-format/ - https://tomsharman.com/playbooks/content/formats-over-ideas/ - https://tomsharman.com/playbooks/how-i-work/making-a-viral-youtube-video/ - https://tomsharman.com/playbooks/how-i-work/packaging-titles-and-thumbnails/