---
title: "NDL"
description: "Niko Omilana's second channel, a public dilemma and challenge format with a regular crew."
canonical: https://tomsharman.com/case-studies/ndl/
updated: 2026-10-25
---

# NDL

Niko Omilana's second channel, a public dilemma and challenge format with a regular crew.

- Followers: 4,690,000 (YouTube NDL 4,690,000, 25 October 2026)
- Videos Tom worked on, in the production tracker: 6
- Views on those videos: 18,725,532 (Verified, production tracker)

## What did Tom do?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Talent supplied.** Tom sourced, represented or booked one or more of the people appearing in the video.

**Co-Founder and Head of Talent Management, New Waves, Who Dis?, Jun 2021 to Nov 2023.** All four lanes of the business: creative and format development, production and delivery, commercial and client acquisition, and talent management. Produced The Biggest Menace. Produced the KKK prank video end to end and owned its packaging and release. Represented Ollie Ball, Jacob Pasquill and Culture Force directly as agent.

## The videos

- [I Hired 100 People To Laugh At My Bad Jokes](https://tomsharman.com/videos/6WW6d5YIsko/index.md): 4,786,801 views, NDL
- [Niko Vs The Prime Minister](https://tomsharman.com/videos/TFxhcnZqZPM/index.md): 4,518,431 views, NDL
- [KKK Leader Tells Niko About JiDion (Multiverse has opened)](https://tomsharman.com/videos/WN2-OusFi6k/index.md): 3,627,416 views, NDL
- [Niko Attempts The Penny Challenge](https://tomsharman.com/videos/p4jmzZG_zjY/index.md): 2,650,268 views, NDL
- [Niko And JiDion Google Themselves](https://tomsharman.com/videos/RhhnJXUR8KQ/index.md): 2,031,922 views, NDL
- [Niko Trolling In Paris](https://tomsharman.com/videos/ChbqA9__Azk/index.md): 1,110,694 views, NDL

## Connected to

- Niko Omilana: the same person, this is his companion channel. Source: https://www.broadley.tv/casestudies/ndl-podcast/