---
title: "Founder breakdowns"
description: "Public breakdowns of founder personal brands, by Tom Sharman."
canonical: https://tomsharman.com/breakdowns/
updated: 2026-11-13
---

# Founder breakdowns

> Public breakdowns of founder personal brands, by Tom Sharman.

- [Alex Hormozi's personal brand strategy: the giveaway model and what I'd change](https://tomsharman.com/breakdowns/alex-hormozi-personal-brand/index.md): Tom Sharman breaks down Alex Hormozi's personal brand: 39 posts in 14 days, a 365,939 median reel, the free giveaway funnel and what he would change.
- [Chris Donnelly's personal brand strategy: what works and what I'd change](https://tomsharman.com/breakdowns/chris-donnelly-personal-brand/index.md): Tom Sharman breaks down Chris Donnelly's personal brand: 1,265,431 LinkedIn followers, the bad bosses hook, and an audience that doesn't match the offer.
- [Daniel Priestley's personal brand: great at authority, weak at short form](https://tomsharman.com/breakdowns/daniel-priestley-personal-brand/index.md): Tom Sharman breaks down Daniel Priestley's personal brand: a 97,256 median on long-form YouTube, 2,506 on Shorts, and how he would fix short form.
- [GaryVee's personal brand strategy: what still works and what I'd change](https://tomsharman.com/breakdowns/gary-vee-personal-brand/index.md): Tom Sharman breaks down GaryVee's volume model: 64 Instagram posts in 30 days, a 572,773 median reel, one talk cut three ways, and what he would change.
- [Steven Bartlett's personal brand strategy: what works and what I'd change](https://tomsharman.com/breakdowns/steven-bartlett-personal-brand/index.md): Tom Sharman breaks down Steven Bartlett's brand: a podcast engine, clips as distribution, 8 of 9 reels past a million plays, and what he would change.
- [Greg Lav's personal brand strategy: what works and what I'd change](https://tomsharman.com/breakdowns/greg-lav-personal-brand/index.md): Tom Sharman breaks down Greg Lav's personal brand: 89 posts in 30 days, a 131,986 median reel, the world-building carousel and what he would change.