---
title: "The Reputation Formula"
description: "Reputation equals Results x Reach."
canonical: https://tomsharman.com/bookshelf/wealthy-and-well-known/the-reputation-formula/
updated: 2026-11-03
---

# The Reputation Formula

> Reputation equals Results x Reach.

Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 13 to 81.

Framework 1 of 9 from [Wealthy and Well-Known](https://tomsharman.com/bookshelf/wealthy-and-well-known/index.md) by Rory Vaden and AJ Vaden. Category: Personal brand.

## The steps

1. **Results.** What you have done.
2. **Reach.** How many people know it.
3. **Reputation.** The product of the two.

## Where it comes from

From chapter: Part 1: Personal Brand Principles, pp. 13–81

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-reputation-formula.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-reputation-formula-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-reputation-formula.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-reputation-formula-dark.png