---
title: "The Five Title Tests"
description: "Test titles and headlines before you publish."
canonical: https://tomsharman.com/bookshelf/wealthy-and-well-known/the-five-title-tests/
updated: 2026-11-03
---

# The Five Title Tests

> Test titles and headlines before you publish.

Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 194 to 262.

Framework 6 of 9 from [Wealthy and Well-Known](https://tomsharman.com/bookshelf/wealthy-and-well-known/index.md) by Rory Vaden and AJ Vaden. Category: Content and packaging.

## The steps

1. **I want blank.** The title completes the sentence for your avatar.
2. **Clarity.** Clear beats clever.
3. **Positive Energy.** Words and colours carry positive energy.
4. **Native Tongue.** Use your avatar's insider language.
5. **Memorability.** A title people can recall spreads by word of mouth.

## Where it comes from

From chapter: Part 3: How to Monetize a Personal Brand, pp. 194–262

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-five-title-tests.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-five-title-tests-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-five-title-tests.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-five-title-tests-dark.png