---
title: "The Content Diamond"
description: "One weekly anchor video turned into a whole content calendar."
canonical: https://tomsharman.com/bookshelf/wealthy-and-well-known/the-content-diamond/
updated: 2026-11-03
---

# The Content Diamond

> One weekly anchor video turned into a whole content calendar.

Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 194 to 262.

Framework 8 of 9 from [Wealthy and Well-Known](https://tomsharman.com/bookshelf/wealthy-and-well-known/index.md) by Rory Vaden and AJ Vaden. Category: Lead generation.

## The steps

1. **52 questions.** One customer question per week.
2. **QAC video.** Question, answer, call to action, on a phone.
3. **Repurpose.** Transcript to article and Pillar Points, clips, and audio podcast.
4. **Measure.** Impressions, leads, free calls.

## Where it comes from

From chapter: Part 3: How to Monetize a Personal Brand, pp. 194–262

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-content-diamond.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-content-diamond-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-content-diamond.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-content-diamond-dark.png