---
title: "The Brand Builder Journey"
description: "Twelve courses in four phases."
canonical: https://tomsharman.com/bookshelf/wealthy-and-well-known/the-brand-builder-journey/
updated: 2026-11-03
---

# The Brand Builder Journey

> Twelve courses in four phases.

Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 263 to 279.

Framework 9 of 9 from [Wealthy and Well-Known](https://tomsharman.com/bookshelf/wealthy-and-well-known/index.md) by Rory Vaden and AJ Vaden. Category: Sales and negotiation.

## The steps

1. **Branding.** Brand DNA, content, presentation craft.
2. **Marketing.** Revenue engine, traffic, podcast.
3. **Selling.** Persuasion, keynote calendar, bestseller launch.
4. **Scaling.** Eight-figure operations, sales team, leadership.

## Where it comes from

From chapter: Part 4: Personal Brand Action Plan, pp. 263–279

Part 4 closes the method. Chapter 11 says the only reason a personal brand never starts is imposter syndrome, and that fear is self-centred, so it fades when the mission to serve is clear. Chapter 12 recaps the Brand Positioning Statement, Primary Business Model, title tests, Expert Bio and 3 Es, then lays out the twelve-course Brand Builder Journey in four phases, and ends with the BBG4Free referral partner programme.

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-brand-builder-journey.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-brand-builder-journey-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-brand-builder-journey.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/the-brand-builder-journey-dark.png