---
title: "Fractal Math and the Services Spectrum"
description: "Grow by serving existing customers deeper."
canonical: https://tomsharman.com/bookshelf/wealthy-and-well-known/fractal-math-and-the-services-spectrum/
updated: 2026-11-03
---

# Fractal Math and the Services Spectrum

> Grow by serving existing customers deeper.

Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 82 to 193.

Framework 5 of 9 from [Wealthy and Well-Known](https://tomsharman.com/bookshelf/wealthy-and-well-known/index.md) by Rory Vaden and AJ Vaden. Category: Offers and pricing.

## The steps

1. **Fractal Math.** 10 percent of customers spend 10x more.
2. **Services Spectrum.** Move from information to organisation to application as intimacy and price rise.

## Where it comes from

From chapter: Part 2: How to Build a Personal Brand, pp. 82–193

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/fractal-math-and-the-services-spectrum.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/fractal-math-and-the-services-spectrum-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/fractal-math-and-the-services-spectrum.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/fractal-math-and-the-services-spectrum-dark.png