---
title: "D.A.R.E.S. and the Primary Business Model"
description: "Choose one revenue stream and test it for a scalable long-term model."
canonical: https://tomsharman.com/bookshelf/wealthy-and-well-known/d-a-r-e-s-and-the-primary-business-model/
updated: 2026-11-03
---

# D.A.R.E.S. and the Primary Business Model

> Choose one revenue stream and test it for a scalable long-term model.

Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 82 to 193.

Framework 4 of 9 from [Wealthy and Well-Known](https://tomsharman.com/bookshelf/wealthy-and-well-known/index.md) by Rory Vaden and AJ Vaden. Category: Money and finance.

## The steps

1. **P.A.I.D.S..** Products, Ads and Affiliates, Information, Deals, Services.
2. **D.A.R.E.S..** Digital, Automated, Recurring, Evergreen, Scalable.
3. **Golden Grid.** One primary and one secondary model, short term and long term.

## Where it comes from

From chapter: Part 2: How to Build a Personal Brand, pp. 82–193

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/d-a-r-e-s-and-the-primary-business-model.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/d-a-r-e-s-and-the-primary-business-model-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/d-a-r-e-s-and-the-primary-business-model.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/wealthy-and-well-known/d-a-r-e-s-and-the-primary-business-model-dark.png