---
title: "Gold, silver and bronze packages"
description: "Elliott's way of pricing a sale with three options."
canonical: https://tomsharman.com/bookshelf/the-third-door/gold-silver-and-bronze-packages/
updated: 2026-11-03
---

# Gold, silver and bronze packages

> Elliott's way of pricing a sale with three options.

Alex Banayan's framework, from The Third Door, pp. 69 to 133.

Framework 7 of 11 from [The Third Door](https://tomsharman.com/bookshelf/the-third-door/index.md) by Alex Banayan. Category: Offers and pricing.

## The steps

1. **Make the first option too expensive.** Gold sets a high anchor.
2. **Make the third option unappealing.** Bronze leaves little reason to pick it.
3. **Expect the middle.** People often choose silver, which here was ten ads for $6,000.

## Where it comes from

From chapter: Step 3: Find Your Inside Man, pp. 69–133

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-third-door/gold-silver-and-bronze-packages.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-third-door/gold-silver-and-bronze-packages-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-third-door/gold-silver-and-bronze-packages.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-third-door/gold-silver-and-bronze-packages-dark.png