---
title: "Borrowed Credibility"
description: "Attach yourself to credible names so strangers will take you seriously."
canonical: https://tomsharman.com/bookshelf/the-third-door/borrowed-credibility/
updated: 2026-11-03
---

# Borrowed Credibility

> Attach yourself to credible names so strangers will take you seriously.

Alex Banayan's framework, from The Third Door, pp. 39 to 68.

Framework 4 of 11 from [The Third Door](https://tomsharman.com/bookshelf/the-third-door/index.md) by Alex Banayan. Category: Personal brand.

## The steps

1. **Volunteer for the right organisation.** Produce events or help a respected group, so you can email as a member of it.
2. **Write for or feature in known publications.** Run a Q and A with someone credible and publish the answers.

## Where it comes from

From chapter: Step 2: Run Down the Alley, pp. 39–68

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-third-door/borrowed-credibility.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-third-door/borrowed-credibility-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-third-door/borrowed-credibility.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-third-door/borrowed-credibility-dark.png