---
title: "Three strategic priorities"
description: "The three-part vision Iger took to the Disney board in 2004 and kept for fifteen years."
canonical: https://tomsharman.com/bookshelf/the-ride-of-a-lifetime/three-strategic-priorities/
updated: 2026-11-03
---

# Three strategic priorities

> The three-part vision Iger took to the Disney board in 2004 and kept for fifteen years.

Robert Iger's framework, from The Ride of a Lifetime, pp. 20 to 121.

Framework 2 of 7 from [The Ride of a Lifetime](https://tomsharman.com/bookshelf/the-ride-of-a-lifetime/index.md) by Robert Iger. Category: Content and packaging.

## The steps

1. **High-quality branded content.** Put most time and capital into content and bet that quality matters more as choice explodes.
2. **Embrace technology.** Use it to make better products and reach consumers in modern, mobile, digital ways.
3. **Become truly global.** Penetrate the most populous markets such as China and India instead of serving the same loyal customers.

## Where it comes from

From chapter: Part One: Learning, pp. 20–121

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-ride-of-a-lifetime/three-strategic-priorities.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-ride-of-a-lifetime/three-strategic-priorities-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-ride-of-a-lifetime/three-strategic-priorities.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-ride-of-a-lifetime/three-strategic-priorities-dark.png