---
title: "The weekly posting funnel"
description: "A five-day cycle from broad personal posts to results proof."
canonical: https://tomsharman.com/bookshelf/the-personal-branding-playbook/the-weekly-posting-funnel/
updated: 2026-11-03
---

# The weekly posting funnel

> A five-day cycle from broad personal posts to results proof.

Amelia Sordell's framework, from The Personal Branding Playbook, pp. 165 to 180.

Framework 7 of 10 from [The Personal Branding Playbook](https://tomsharman.com/bookshelf/the-personal-branding-playbook/index.md) by Amelia Sordell. Category: Lead generation.

## The steps

1. **Monday personal.** Tell your story.
2. **Tuesday expertise.** Give knowledge free or comment on a trend.
3. **Wednesday deeper expertise.** Breakdowns and how-tos.
4. **Thursday results.** Proof that pulls in DMs.
5. **Friday personal.** Remind them why it is you.

## Where it comes from

From chapter: 10 Building systems, pp. 165–180

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-weekly-posting-funnel.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-weekly-posting-funnel-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-weekly-posting-funnel.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-weekly-posting-funnel-dark.png