---
title: "The three metrics that matter"
description: "What to measure for a personal brand."
canonical: https://tomsharman.com/bookshelf/the-personal-branding-playbook/the-three-metrics-that-matter/
updated: 2026-11-03
---

# The three metrics that matter

> What to measure for a personal brand.

Amelia Sordell's framework, from The Personal Branding Playbook, pp. 165 to 180.

Framework 9 of 10 from [The Personal Branding Playbook](https://tomsharman.com/bookshelf/the-personal-branding-playbook/index.md) by Amelia Sordell. Category: Lead generation.

## The steps

1. **Impressions.** Set a one-month baseline.
2. **Engagement rate.** Interactions divided by followers, times 100.
3. **Audience profile.** Check followers are who you want.

## Where it comes from

From chapter: 10 Building systems, pp. 165–180

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-three-metrics-that-matter.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-three-metrics-that-matter-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-three-metrics-that-matter.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-three-metrics-that-matter-dark.png