---
title: "The 9 x 3 rule"
description: "Daily commenting routine."
canonical: https://tomsharman.com/bookshelf/the-personal-branding-playbook/the-9-x-3-rule/
updated: 2026-11-03
---

# The 9 x 3 rule

> Daily commenting routine.

Amelia Sordell's framework, from The Personal Branding Playbook, pp. 165 to 180.

Framework 8 of 10 from [The Personal Branding Playbook](https://tomsharman.com/bookshelf/the-personal-branding-playbook/index.md) by Amelia Sordell. Category: Content and packaging.

## The steps

1. **Find 9 people.** Thought leaders whose audiences you want.
2. **Spend 9 minutes a day.** Make it habitual.
3. **Comment on 9 posts.** End each comment with a question.

## Where it comes from

From chapter: 10 Building systems, pp. 165–180

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-9-x-3-rule.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-9-x-3-rule-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-9-x-3-rule.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/the-9-x-3-rule-dark.png