---
title: "Cornerstone and atomise system"
description: "One weekly long piece becomes a month of posts."
canonical: https://tomsharman.com/bookshelf/the-personal-branding-playbook/cornerstone-and-atomise-system/
updated: 2026-11-03
---

# Cornerstone and atomise system

> One weekly long piece becomes a month of posts.

Amelia Sordell's framework, from The Personal Branding Playbook, pp. 165 to 180.

Framework 6 of 10 from [The Personal Branding Playbook](https://tomsharman.com/bookshelf/the-personal-branding-playbook/index.md) by Amelia Sordell. Category: AI.

## The steps

1. **Record the cornerstone.** A podcast, vlog series, article or newsletter.
2. **Cut 20 micro clips.** Use an AI tool for TikTok and Reels.
3. **Transcribe.** Turn clips into LinkedIn posts and 30 soundbites.
4. **Recycle and remix.** Repost winners after a few months.

## Where it comes from

From chapter: 10 Building systems, pp. 165–180

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/cornerstone-and-atomise-system.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/cornerstone-and-atomise-system-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/cornerstone-and-atomise-system.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-personal-branding-playbook/cornerstone-and-atomise-system-dark.png