---
title: "Vista's customer scoring method"
description: "How a private equity fund grows a company by shifting acquisition toward its best customers."
canonical: https://tomsharman.com/bookshelf/the-lost-chapter/vistas-customer-scoring-method/
updated: 2026-11-03
---

# Vista's customer scoring method

> How a private equity fund grows a company by shifting acquisition toward its best customers.

Alex Hormozi's framework, from The Lost Chapter, pp. 1 to 8.

Framework 2 of 2 from [The Lost Chapter](https://tomsharman.com/bookshelf/the-lost-chapter/index.md) by Alex Hormozi. Category: Exits.

## The steps

1. **Score current customers.** Rate customers by how long they stay and how much they pay.
2. **Cut low value channels.** Remove the channels that brought in the lowest scoring customers.
3. **Double down.** Put more into the channels that brought in the best customers, then repeat.

## Where it comes from

From pp. 1–8

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-lost-chapter/vistas-customer-scoring-method.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-lost-chapter/vistas-customer-scoring-method-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-lost-chapter/vistas-customer-scoring-method.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/the-lost-chapter/vistas-customer-scoring-method-dark.png