---
title: "The six hidden traps"
description: "Six ways building superfans goes wrong."
canonical: https://tomsharman.com/bookshelf/superfans/the-six-hidden-traps/
updated: 2026-11-03
---

# The six hidden traps

> Six ways building superfans goes wrong.

Pat Flynn's framework, from Superfans, pp. 169 to 189.

Framework 13 of 15 from [Superfans](https://tomsharman.com/bookshelf/superfans/index.md) by Pat Flynn. Category: Personal brand.

## The steps

1. **Chip on your shoulder.** Slow down, own it, and hold yourself to a high standard.
2. **Fame and money.** Remember the reason is service; do not over-automate.
3. **Unintended consequences.** Plan with a twelve-month content calendar.
4. **Other people's actions.** Be selective about who you associate with.
5. **Responding to everybody.** Use one-to-many replies and a team, not impersonation.
6. **Burnout.** Sleep, delegate, lean on others, stay focused.

## Where it comes from

From chapter: Part 4: The Dark Side of Building Superfans, pp. 169–189

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/the-six-hidden-traps.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/the-six-hidden-traps-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/the-six-hidden-traps.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/the-six-hidden-traps-dark.png