---
title: "Send Unexpected Messages"
description: "Send short, personal video notes."
canonical: https://tomsharman.com/bookshelf/superfans/send-unexpected-messages/
updated: 2026-11-03
---

# Send Unexpected Messages

> Send short, personal video notes.

Pat Flynn's framework, from Superfans, pp. 131 to 168.

Framework 10 of 15 from [Superfans](https://tomsharman.com/bookshelf/superfans/index.md) by Pat Flynn. Category: Content and packaging.

## The steps

1. **Spot the regulars.** Note people who comment or reply regularly.
2. **Record a thirty-second thank you.** Video is best.
3. **Send it where they contacted you.** Reply by email, or DM on Instagram.

## Where it comes from

From chapter: Part 3: Connected Community to Superfans, pp. 131–168

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/send-unexpected-messages.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/send-unexpected-messages-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/send-unexpected-messages.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/send-unexpected-messages-dark.png