---
title: "Open the Factory Doors"
description: "Four reasons to show how the work is made."
canonical: https://tomsharman.com/bookshelf/superfans/open-the-factory-doors/
updated: 2026-11-03
---

# Open the Factory Doors

> Four reasons to show how the work is made.

Pat Flynn's framework, from Superfans, pp. 73 to 130.

Framework 5 of 15 from [Superfans](https://tomsharman.com/bookshelf/superfans/index.md) by Pat Flynn. Category: Personal brand.

## The steps

1. **Show quality and care.** Let people see the care behind the product.
2. **Make them feel special.** Give inside access that most people do not get.
3. **Connect them to the people.** Feature the unseen people behind the brand.
4. **Give them something to share.** Behind-the-scenes facts get passed on.
5. **Make it trackable.** Share something measurable each month, as with income reports.

## Where it comes from

From chapter: Part 2: Active Audience to Connected Community, pp. 73–130

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/open-the-factory-doors.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/open-the-factory-doors-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/open-the-factory-doors.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/open-the-factory-doors-dark.png