---
title: "Give Them a Name"
description: "Create a shared identity for the community."
canonical: https://tomsharman.com/bookshelf/superfans/give-them-a-name/
updated: 2026-11-03
---

# Give Them a Name

> Create a shared identity for the community.

Pat Flynn's framework, from Superfans, pp. 73 to 130.

Framework 7 of 15 from [Superfans](https://tomsharman.com/bookshelf/superfans/index.md) by Pat Flynn. Category: Lead generation.

## The steps

1. **Brainstorm five names.** Catchy, true to the brand, original.
2. **Pick one.** You can let the audience decide.
3. **Use it constantly.** Let it stick.
4. **Add swag.** Shirts, stickers or bags.
5. **Add a phrase.** Such as Team Flynn for the win.

## Where it comes from

From chapter: Part 2: Active Audience to Connected Community, pp. 73–130

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/give-them-a-name.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/give-them-a-name-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/give-them-a-name.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/superfans/give-them-a-name-dark.png