--- title: "Nine ways to promote a scorecard" description: "The channels the authors use to get completions." canonical: https://tomsharman.com/bookshelf/scorecard-marketing/nine-ways-to-promote-a-scorecard/ updated: 2026-11-03 --- # Nine ways to promote a scorecard > The channels the authors use to get completions. Daniel Priestley and Glen Carlson's framework, from Scorecard Marketing, pp. 47 to 128. Framework 7 of 7 from [Scorecard Marketing](https://tomsharman.com/bookshelf/scorecard-marketing/index.md) by Daniel Priestley and Glen Carlson. Category: Lead generation. ## The steps 1. **Website banner.** A banner or pop-up on your existing site. 2. **Email signature.** A line on every email inviting people to take it. 3. **Email and direct messages.** Announce it to your database and followers. 4. **Social profiles and posts.** Post about it, then post the statistics later. 5. **Podcasts, videos, blogs and books.** Make it the next step after your content. 6. **Events and workshops.** Use it before, during or after to learn about attendees. 7. **Advertising.** Work out an allowable cost per lead and per sale first. 8. **Joint venture partnerships.** Cross-promote with non-competitors and pay a fee per completed scorecard. 9. **Enrich and segment your data.** Run your existing list through it to deepen each record. ## Where it comes from From chapter: PART TWO SETTING UP A SCORECARD, pp. 47–128 ## The animation 24 seconds, 4:5, no sound. - MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/scorecard-marketing/nine-ways-to-promote-a-scorecard.mp4 - MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/scorecard-marketing/nine-ways-to-promote-a-scorecard-dark.mp4 - Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/scorecard-marketing/nine-ways-to-promote-a-scorecard.png - Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/scorecard-marketing/nine-ways-to-promote-a-scorecard-dark.png