---
title: "Overwatch League franchise pricing"
description: "Kotick's reasoning for pricing city teams at $20 million."
canonical: https://tomsharman.com/bookshelf/play-nice/overwatch-league-franchise-pricing/
updated: 2026-11-03
---

# Overwatch League franchise pricing

> Kotick's reasoning for pricing city teams at $20 million.

Jason Schreier's framework, from Play Nice, pp. 200 to 303.

Framework 13 of 15 from [Play Nice](https://tomsharman.com/bookshelf/play-nice/index.md) by Jason Schreier. Category: Offers and pricing.

## The steps

1. **Name the buyer.** Aim at billionaires who already own traditional sports teams.
2. **Price for their return.** They only care if $20 million can become about $100 million, not if $250,000 becomes a million.
3. **Accept the downside.** Each team starts $20 million in the hole with no proven revenue model.

## Where it comes from

From chapter: PART THREE: FUTURE, pp. 200–303

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/play-nice/overwatch-league-franchise-pricing.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/play-nice/overwatch-league-franchise-pricing-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/play-nice/overwatch-league-franchise-pricing.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/play-nice/overwatch-league-franchise-pricing-dark.png