---
title: "Two types of product"
description: "The two products you need to turn strangers into long-term clients."
canonical: https://tomsharman.com/bookshelf/oversubscribed/two-types-of-product/
updated: 2026-11-03
---

# Two types of product

> The two products you need to turn strangers into long-term clients.

Daniel Priestley's framework, from Oversubscribed, pp. 121 to 121.

Framework 7 of 21 from [Oversubscribed](https://tomsharman.com/bookshelf/oversubscribed/index.md) by Daniel Priestley. Category: Lead generation.

## The steps

1. **Product-for-prospects.** Low-risk, low-price product that creates many happy customers and lets you see who fits.
2. **Core offering.** Full and remarkable client relationship that evolves over time and solves a real problem.

## Where it comes from

From chapter: CLIENTS VERSUS CUSTOMERS, pp. 121–121

A customer buys something and a client keeps coming back, so a customer results from a transaction and a client from a relationship. Priestley says you need low-priced, low-risk products-for-prospects to create many customers, then choose which to nurture as clients, plus a core offering for the full relationship. His example: 100 people buy a $40 ticket, you like 20, and you sign 10 as clients. A barbershop should know the one-off customers from the monthly clients.

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/two-types-of-product.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/two-types-of-product-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/two-types-of-product.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/two-types-of-product-dark.png