--- title: "The campaign-driven enterprise team" description: "Four roles needed to make a business oversubscribed." canonical: https://tomsharman.com/bookshelf/oversubscribed/the-campaign-driven-enterprise-team/ updated: 2026-11-03 --- # The campaign-driven enterprise team > Four roles needed to make a business oversubscribed. Daniel Priestley's framework, from Oversubscribed, pp. 205 to 205. Framework 19 of 21 from [Oversubscribed](https://tomsharman.com/bookshelf/oversubscribed/index.md) by Daniel Priestley. Category: Lead generation. ## The steps 1. **Key person of influence.** Known, liked and trusted; sets the culture, defines the vision and makes deals happen. 2. **Head of sales and marketing.** Generates warm leads, makes sales and collects referrals through well-executed campaigns. 3. **Head of operations and products.** Delights customers so they refer more clients. 4. **Head of finance, logistics and reporting.** Manages money and numbers, efficiencies, reports, compliance, purchasing and payments. ## Where it comes from From chapter: THE CAMPAIGN‐DRIVEN ENTERPRISE TEAM, pp. 205–205 Business is too complex to do alone, so a campaign-driven enterprise team of at least four people covers four key roles: a key person of influence who is known, liked and trusted and sets the vision and culture; a head of sales and marketing who generates warm leads, sales and referrals; a head of operations and products who delights customers; and a head of finance, logistics and reporting who manages money, numbers, compliance and payments. It suits a small startup or a division in a large firm. ## The animation 24 seconds, 4:5, no sound. - MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/the-campaign-driven-enterprise-team.mp4 - MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/the-campaign-driven-enterprise-team-dark.mp4 - Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/the-campaign-driven-enterprise-team.png - Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/the-campaign-driven-enterprise-team-dark.png