--- title: "The Campaign-Driven Enterprise Method" description: "Plan the year into three layers of campaign so leads, spotlight moments and big ideas all work together." canonical: https://tomsharman.com/bookshelf/oversubscribed/the-campaign-driven-enterprise-method/ updated: 2026-11-03 --- # The Campaign-Driven Enterprise Method > Plan the year into three layers of campaign so leads, spotlight moments and big ideas all work together. Daniel Priestley's framework, from Oversubscribed, pp. 106 to 109. Framework 4 of 21 from [Oversubscribed](https://tomsharman.com/bookshelf/oversubscribed/index.md) by Daniel Priestley. Category: Lead generation. ## The steps 1. **Weekly micro-campaigns.** Generate leads and run sales presentations each week to reach a significant part of the annual revenue goal. 2. **Quarterly spotlight campaigns.** Run a special promotion each quarter with bigger brands that puts your business in the spotlight. 3. **Annual big message campaign.** Share educational and entertaining big ideas through the year to stay relevant and sharable. ## Where it comes from From chapter: THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD, pp. 106–109 The method plans the year in three layers: weekly micro-campaigns that produce a steady baseline, quarterly spotlight campaigns that put the business in the spotlight with bigger brands, and one annual big message campaign. A boutique IT firm illustrates it with weekly lunch and learns, quarterly university-hosted workshops and a year of content. Prospects bounce between the layers. Priestley describes a 70 percent weekly and 30 percent quarterly revenue split as the balance that works for him after trying both extremes. ## The animation 24 seconds, 4:5, no sound. - MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/the-campaign-driven-enterprise-method.mp4 - MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/the-campaign-driven-enterprise-method-dark.mp4 - Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/the-campaign-driven-enterprise-method.png - Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/the-campaign-driven-enterprise-method-dark.png