--- title: "Sufficiently oversubscribed thresholds" description: "The signal-to-capacity ratios that tell you it is safe to release." canonical: https://tomsharman.com/bookshelf/oversubscribed/sufficiently-oversubscribed-thresholds/ updated: 2026-11-03 --- # Sufficiently oversubscribed thresholds > The signal-to-capacity ratios that tell you it is safe to release. Daniel Priestley's framework, from Oversubscribed, pp. 153 to 153. Framework 11 of 21 from [Oversubscribed](https://tomsharman.com/bookshelf/oversubscribed/index.md) by Daniel Priestley. Category: Lead generation. ## The steps 1. **Hot signals at 5 times capacity.** Five times as many strongly signalled people as capacity, for example 25 deposits for five products. 2. **Warm signals at 10 times capacity.** Ten times as many warm signals, for example 50 attendees at a free event for five client places. 3. **Cool signals at 100 times capacity.** More than 100 soft signals per unit, for example 500 report downloads for five clients. ## Where it comes from From chapter: SUFFICIENTLY OVERSUBSCRIBE YOUR CAPACITY, pp. 153–153 If your capacity is 100, being oversubscribed at 101 is not enough; you need several units of signalled interest per unit of capacity. As a rough guide, you are sufficiently oversubscribed with hot signalled interest at five times capacity, warm at ten times or cool at one hundred times. If you have not hit a target, continue to signal and run more events, products-for-prospects or downloads. Learn your own conversion, for instance one in six who ask for a price list buy, then run campaigns aimed at six times capacity price list requests. Market for signals first, not sales. ## The animation 24 seconds, 4:5, no sound. - MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/sufficiently-oversubscribed-thresholds.mp4 - MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/sufficiently-oversubscribed-thresholds-dark.mp4 - Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/sufficiently-oversubscribed-thresholds.png - Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/sufficiently-oversubscribed-thresholds-dark.png