---
title: "Campaign time line"
description: "Eight components to place on a time line for every campaign."
canonical: https://tomsharman.com/bookshelf/oversubscribed/campaign-time-line/
updated: 2026-11-03
---

# Campaign time line

> Eight components to place on a time line for every campaign.

Daniel Priestley's framework, from Oversubscribed, pp. 131 to 133.

Framework 8 of 21 from [Oversubscribed](https://tomsharman.com/bookshelf/oversubscribed/index.md) by Daniel Priestley. Category: Offers and pricing.

## The steps

1. **Start and finish dates.** Set the start date and finish date of each campaign.
2. **Communications schedule.** Plan emails, direct mail, press releases and advertising.
3. **Milestones.** Set price rises, cut-off dates and early bird specials.
4. **Supporting events.** Schedule partnership meetings, prelaunch events, celebrations and sales meetings.
5. **Main events.** Schedule entertainment, seminars, launch parties and grand openings.
6. **Sales meetings.** Plan one-to-one presentations and follow-up calls.
7. **Shipping dates.** Plan sending out products and delivering the service.
8. **Post-campaign activity.** Plan telling the stories, reporting results, follow-up and thank-you messages.

## Where it comes from

From chapter: CREATE A CAMPAIGN TIME LINE, pp. 131–133

Break each campaign into a time line with eight components: start and finish dates, communications schedule, milestones, supporting events, main events, sales meetings, shipping dates and post-campaign activity. Priestley's team fills a poster or whiteboard with every email, meeting, webinar, advertisement and post, photographs it for a designer, then prints it for the office wall to tick off daily. The time line also shows which assets, technology and people are needed. Activity questions ask for your perfect client, core offering, product-for-prospects and campaign numbers.

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/campaign-time-line.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/campaign-time-line-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/campaign-time-line.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/oversubscribed/campaign-time-line-dark.png