---
title: "Webinar funnel pages"
description: "The four pages around the live event."
canonical: https://tomsharman.com/bookshelf/one-to-many/webinar-funnel-pages/
updated: 2026-11-03
---

# Webinar funnel pages

> The four pages around the live event.

Jason Fladlien's framework, from One to Many, pp. 237 to 269.

Framework 8 of 8 from [One to Many](https://tomsharman.com/bookshelf/one-to-many/index.md) by Jason Fladlien. Category: Lead generation.

## The steps

1. **Registration page.** Short, fast, tailored with a countdown.
2. **Thank-you page.** Send them to email and to show up early.
3. **Sign-up page.** An in-depth order form with bonuses and testimonials.
4. **Replay page.** Expires with the offer, autoplays, delays the cart button.

## Where it comes from

From chapter: 12. The Webinar Funnel, pp. 237–269

A webinar funnel without a webinar cannot make money, and the pages around it can quadruple results: the same webinar can make $62,500 or $250,000 depending on how many people register and show. Fladlien judges by money collected at the end of the promotion cycle, not conversion rate. He covers the registration page, thank-you page, webinar sign-up page (an order form, not a sales page) and replay page, with an email schedule that devotes half the emails to the replay.

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/webinar-funnel-pages.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/webinar-funnel-pages-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/webinar-funnel-pages.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/webinar-funnel-pages-dark.png