---
title: "One, two, three commitment formula"
description: "Scripting commitments that build to a big yes."
canonical: https://tomsharman.com/bookshelf/one-to-many/one-two-three-commitment-formula/
updated: 2026-11-03
---

# One, two, three commitment formula

> Scripting commitments that build to a big yes.

Jason Fladlien's framework, from One to Many, pp. 94 to 135.

Framework 5 of 8 from [One to Many](https://tomsharman.com/bookshelf/one-to-many/index.md) by Jason Fladlien. Category: Life and thinking.

## The steps

1. **Broad question.** A general yes.
2. **Specific question.** A narrower yes.
3. **Big commitment question.** The question that gets the major yes.

## Where it comes from

From chapter: 7. Context, Vision, Commitment, Strategy, pp. 94–135

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/one-two-three-commitment-formula.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/one-two-three-commitment-formula-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/one-two-three-commitment-formula.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/one-two-three-commitment-formula-dark.png