---
title: "Five introduction objectives"
description: "What the first minutes of a webinar must do."
canonical: https://tomsharman.com/bookshelf/one-to-many/five-introduction-objectives/
updated: 2026-11-03
---

# Five introduction objectives

> What the first minutes of a webinar must do.

Jason Fladlien's framework, from One to Many, pp. 23 to 71.

Framework 2 of 8 from [One to Many](https://tomsharman.com/bookshelf/one-to-many/index.md) by Jason Fladlien. Category: Lead generation.

## The steps

1. **Cement authority.** Results, positioning, celebrity, testimonials.
2. **Create commitments.** A mega-commitment typed in the chat.
3. **Handle objections in advance.** Weaken time, money and others early.
4. **Foster hope.** Link a better future to the solution.
5. **Create mystery and intrigue.** Nested open loops and blind bullets.

## Where it comes from

From chapter: 2. An Introduction to the Introduction, pp. 23–71

The introduction has to establish congruency fast, because the audience arrives cynical and expecting another bad webinar. Fladlien gives five objectives: cement authority (results, positioning, celebrity, testimonials), create commitments, handle objections in advance, foster hope for the future, and create mystery and intrigue. He gives scripts for each, including objection formulas for disagreeing and agreeing, a time-machine hope passage and the first-last technique for writing blind bullets after the content is finished.

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/five-introduction-objectives.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/five-introduction-objectives-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/five-introduction-objectives.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/five-introduction-objectives-dark.png