---
title: "Context, vision, commitment, strategy"
description: "The method for expanding each step of the content."
canonical: https://tomsharman.com/bookshelf/one-to-many/context-vision-commitment-strategy/
updated: 2026-11-03
---

# Context, vision, commitment, strategy

> The method for expanding each step of the content.

Jason Fladlien's framework, from One to Many, pp. 94 to 135.

Framework 4 of 8 from [One to Many](https://tomsharman.com/bookshelf/one-to-many/index.md) by Jason Fladlien. Category: Storytelling.

## The steps

1. **Context.** Why the step matters and what is involved.
2. **Vision.** A slice of life or micro-story of success.
3. **Strategy.** Steps within the step, or criteria.
4. **Commitment.** A yes that they will do it.

## Where it comes from

From chapter: 7. Context, Vision, Commitment, Strategy, pp. 94–135

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/context-vision-commitment-strategy.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/context-vision-commitment-strategy-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/context-vision-commitment-strategy.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/context-vision-commitment-strategy-dark.png