---
title: "Clearly defined outcome"
description: "A three-part statement of what the webinar delivers."
canonical: https://tomsharman.com/bookshelf/one-to-many/clearly-defined-outcome/
updated: 2026-11-03
---

# Clearly defined outcome

> A three-part statement of what the webinar delivers.

Jason Fladlien's framework, from One to Many, pp. 87 to 89.

Framework 3 of 8 from [One to Many](https://tomsharman.com/bookshelf/one-to-many/index.md) by Jason Fladlien. Category: Lead generation.

## The steps

1. **Audience.** Choose the narrowest audience you can serve.
2. **Feeling.** Decide what they feel as they implement.
3. **Result.** Name what success looks like, ideally with instant gratification.

## Where it comes from

From chapter: 5. Clearly Defined Outcomes, pp. 87–89

Clearly defined outcomes stop fuzzy targets. Each outcome must be achievable in forty-five to sixty minutes and has three parts: audience, feeling and result. Narrower audiences are easier to serve. Easy is Fladlien's default feeling, though a hard feeling like unmatchable advantage can suit some offers. When in doubt, build the result around instant gratification, as in the one-sitting product creation approach that earned his first big webinar money.

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/clearly-defined-outcome.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/clearly-defined-outcome-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/clearly-defined-outcome.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/one-to-many/clearly-defined-outcome-dark.png