---
title: "What to adjust when nothing moves"
description: "If you love the work and see no momentum after a year, check each element."
canonical: https://tomsharman.com/bookshelf/known/what-to-adjust-when-nothing-moves/
updated: 2026-11-03
---

# What to adjust when nothing moves

> If you love the work and see no momentum after a year, check each element.

Mark Schaefer's framework, from KNOWN, pp. 155 to 172.

Framework 17 of 19 from [KNOWN](https://tomsharman.com/bookshelf/known/index.md) by Mark Schaefer. Category: Lead generation.

## The steps

1. **Place.** Is your interest distinctive and clearly stated?
2. **Space.** Is the channel right and has your audience moved?
3. **Consistent content.** Is there enough of it and is it interesting?
4. **Audience.** Is the audience too small for your goal, so you need a broader scope?

## Where it comes from

From chapter: CHAPTER 10 Pivots and Grit, pp. 155–172

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/what-to-adjust-when-nothing-moves.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/what-to-adjust-when-nothing-moves-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/what-to-adjust-when-nothing-moves.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/what-to-adjust-when-nothing-moves-dark.png