---
title: "Three rules of effective content"
description: "Rules that hold for any rich content type."
canonical: https://tomsharman.com/bookshelf/known/three-rules-of-effective-content/
updated: 2026-11-03
---

# Three rules of effective content

> Rules that hold for any rich content type.

Mark Schaefer's framework, from KNOWN, pp. 84 to 105.

Framework 9 of 19 from [KNOWN](https://tomsharman.com/bookshelf/known/index.md) by Mark Schaefer. Category: Storytelling.

## The steps

1. **Add your own story.** Be original and human with vulnerable, personal, generous content.
2. **Answers and insights.** Begin by answering questions then move to hub content in crowded niches.
3. **Follow the RITE path.** Hit at least three of Relevant, Interesting, Timely and Entertaining.

## Where it comes from

From chapter: CHAPTER 6 Step Three: Finding Your Fuel, pp. 84–105

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/three-rules-of-effective-content.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/three-rules-of-effective-content-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/three-rules-of-effective-content.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/three-rules-of-effective-content-dark.png