---
title: "The RITE test"
description: "A check for consistently good content."
canonical: https://tomsharman.com/bookshelf/known/the-rite-test/
updated: 2026-11-03
---

# The RITE test

> A check for consistently good content.

Mark Schaefer's framework, from KNOWN, pp. 84 to 105.

Framework 8 of 19 from [KNOWN](https://tomsharman.com/bookshelf/known/index.md) by Mark Schaefer. Category: Storytelling.

## The steps

1. **Relevant.** Stay on your core topic, using other interests only as teaching stories.
2. **Interesting.** Write about what provokes discussion and ask the right questions.
3. **Timely.** Jump on wow news, comment on a commentary or run a round-up post.
4. **Entertaining.** Run content through an entertainment filter so people want to share it.

## Where it comes from

From chapter: CHAPTER 6 Step Three: Finding Your Fuel, pp. 84–105

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/the-rite-test.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/the-rite-test-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/the-rite-test.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/the-rite-test-dark.png