---
title: "Four measures of momentum"
description: "Ways to tell whether you are trending up when thought leadership is soft."
canonical: https://tomsharman.com/bookshelf/known/four-measures-of-momentum/
updated: 2026-11-03
---

# Four measures of momentum

> Ways to tell whether you are trending up when thought leadership is soft.

Mark Schaefer's framework, from KNOWN, pp. 155 to 172.

Framework 16 of 19 from [KNOWN](https://tomsharman.com/bookshelf/known/index.md) by Mark Schaefer. Category: Personal brand.

## The steps

1. **Awareness.** Mentions, likes, site traffic and shares month on month.
2. **Inquiries.** Requests to speak, contribute, advise or recommend.
3. **Money.** Revenue as honest feedback that your skill is valued.
4. **Personal goals.** Whether you are reaching your own reasons for being known.

## Where it comes from

From chapter: CHAPTER 10 Pivots and Grit, pp. 155–172

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/four-measures-of-momentum.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/four-measures-of-momentum-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/four-measures-of-momentum.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/four-measures-of-momentum-dark.png