---
title: "Eight space strategies"
description: "Eight ways to find an open space even without a first-mover advantage."
canonical: https://tomsharman.com/bookshelf/known/eight-space-strategies/
updated: 2026-11-03
---

# Eight space strategies

> Eight ways to find an open space even without a first-mover advantage.

Mark Schaefer's framework, from KNOWN, pp. 64 to 83.

Framework 5 of 19 from [KNOWN](https://tomsharman.com/bookshelf/known/index.md) by Mark Schaefer. Category: Lead generation.

## The steps

1. **Develop a unique tone or point of view.** Use a recognisable voice that is a natural extension of you.
2. **Move to a new social platform within your niche.** Build where your competitors are not.
3. **Dominate a content type.** Choose hygiene, hub or hero content where the niche is thin.
4. **Try a new content form.** Use a form such as cartoons that few in your niche use.
5. **Focus on frequency.** Publish daily or rarely and epically to stand out.
6. **Find a unique demographic or geographic niche.** Own a region or group that is underserved.
7. **Connect with industry influencers.** Help influencers first and borrow their audience.
8. **Use curation as a niche.** Summarise the best of your topic regularly with your own comment.

## Where it comes from

From chapter: CHAPTER 5 Eight Space Strategies, pp. 64–83

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/eight-space-strategies.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/eight-space-strategies-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/eight-space-strategies.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/eight-space-strategies-dark.png