---
title: "Choosing your rich content"
description: "How to pick the one content form to commit to."
canonical: https://tomsharman.com/bookshelf/known/choosing-your-rich-content/
updated: 2026-11-03
---

# Choosing your rich content

> How to pick the one content form to commit to.

Mark Schaefer's framework, from KNOWN, pp. 84 to 105.

Framework 7 of 19 from [KNOWN](https://tomsharman.com/bookshelf/known/index.md) by Mark Schaefer. Category: Content and packaging.

## The steps

1. **Find the open space.** Look at what is produced in your field and take the under-served option.
2. **Figure out what you love to do.** Choose a form you will enjoy for years.
3. **Match content and personality type.** Use quieter forms if introverted, live and solo forms if extroverted.

## Where it comes from

From chapter: CHAPTER 6 Step Three: Finding Your Fuel, pp. 84–105

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/choosing-your-rich-content.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/choosing-your-rich-content-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/choosing-your-rich-content.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/known/choosing-your-rich-content-dark.png