--- title: "The Key Person of Influence Method" description: "Five steps, done in order, that make you the person an industry's best opportunities go to." canonical: https://tomsharman.com/bookshelf/key-person-of-influence/the-key-person-of-influence-method/ updated: 2026-11-03 --- # The Key Person of Influence Method > Five steps, done in order, that make you the person an industry's best opportunities go to. Kevin Harrington and Daniel Priestley's framework, from Key Person of Influence, pp. 42 to 128. Framework 1 of 11 from [Key Person of Influence](https://tomsharman.com/bookshelf/key-person-of-influence/index.md) by Kevin Harrington and Daniel Priestley. Category: Offers and pricing. ## The steps 1. **Pitch.** Answer "What do you do?" with power and clarity, in a social pitch and a longer presentation pitch. 2. **Publish.** Gain credibility and ownership of a niche by writing a book, articles and reports. 3. **Product.** Package your ideas into a product and service ecosystem, with free products that spread ideas and high value products that implement them. 4. **Profile.** Become known, liked and trusted, so a search for your name shows who you are on page one. 5. **Partnership.** Structure win/win relationships with people who already hold the list, brand, product or money you lack. ## Where it comes from From chapter: 2. The Key Person of Influence Method, pp. 42–128 ## The animation 24 seconds, 4:5, no sound. - MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/key-person-of-influence/the-key-person-of-influence-method.mp4 - MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/key-person-of-influence/the-key-person-of-influence-method-dark.mp4 - Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/key-person-of-influence/the-key-person-of-influence-method.png - Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/key-person-of-influence/the-key-person-of-influence-method-dark.png