---
title: "The three characteristics of a perfect right hook"
description: "Checks a call to action before you post it."
canonical: https://tomsharman.com/bookshelf/jab-jab-jab-right-hook/the-three-characteristics-of-a-perfect-right-hook/
updated: 2026-11-03
---

# The three characteristics of a perfect right hook

> Checks a call to action before you post it.

Gary Vaynerchuk's framework, from Jab, Jab, Jab, Right Hook, pp. 23 to 48.

Framework 1 of 9 from [Jab, Jab, Jab, Right Hook](https://tomsharman.com/bookshelf/jab-jab-jab-right-hook/index.md) by Gary Vaynerchuk. Category: Storytelling.

## The steps

1. **Simple call to action.** Make the ask simple and easy to understand.
2. **Built for mobile.** Craft it for mobile and all digital devices.
3. **Respects the network.** Honour the nuances of the social network the content is made for.

## Where it comes from

From chapter: Round 1: The Setup, pp. 23–48

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/the-three-characteristics-of-a-perfect-right-hook.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/the-three-characteristics-of-a-perfect-right-hook-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/the-three-characteristics-of-a-perfect-right-hook.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/the-three-characteristics-of-a-perfect-right-hook-dark.png